Love to see your name and books in the media but don’t know where to start? Does the idea of a journalist calling you for an interview make you shake? Let best-selling author and marketing communications specialist, Jennifer St George teach you the tricks to get your name up in lights! Learn how to develop a media strategy and handle interviews in a fun and interactive workshop. You’ll leave with the tools you need to make an impact in the media.
– understanding why authors need to engage with traditional and new media
– step-by-step guide to generating editorial coverage in traditional and new media
– developing a media strategy
– understanding your target audience’s media habits
– understanding what you are trying to achieve
– understanding when to conduct media relations
– how to generate news
– interview tips with an interactive component
– Do’s and Don’ts of media relations
When: Saturday 29 April, 10am – 4pm Where: Byron Writers Festival Office, Level 1 – 28 Jonson St, Byron Bay (office is accessible by stairs only) Tickets: $110 / $95 Members or students
Please note all ticket purchases are subject to fees and charges. Become a Member and save on all Byron Writers Festival events.
About Jennifer St George
Jennifer spent the first 25 years of her career in corporate marketing and management consulting roles. Some career highlights include launching Guinness beer in Russia; reaching 40 million people through a publicity campaign that ‘gave away’ a pub in Ireland and launching the Ford Ka brand in Australia. In 2000, Jennifer launched an online business and launched a marketing company. She won a clutch of awards including Outstanding Sunshine Coast Business Woman of the Year and the Public Relations Institute of Australia Golden Target Award. She has a graduate business degree and completed an MBA at Melbourne University and Duke University (USA) where she was presented with the Rupert Murdoch Fellowship and the Academic Award of Achievement.
Jennifer is now a best-selling author of seven romance novels published by Penguin Books Australia. She is a past Vice-President of Romance Writers of Australia and the Chair of the Byron Writers Festival. She also teaches public relations at Griffith University.