Social change writing is a form of strategic communication that requires an understanding of the dynamics of social change. Winning hearts and minds requires more than facts, data and a persuasive argument. Whilst empiric rigour is essential in social change work, the task of shifting opinion and mobilizing people to action often requires more skillful use of frames that resonate with people’s already deeply held values. Values-based communication can act as an attractor of public support, and ideally shifts the focus of public debate towards a value proposition consistent with the aims a social change campaign.
In this workshop Aidan will introduce you to strategic thinking tools involving the use of complexity thinking and non-linear change strategies together with practical exercises in developing values-based framing. The exercises will assist participants to reframe advocacy arguments of their own into alignment with widely held values.
When: Saturday 21 April, 10am – 4pm Where: Byron Writers Festival Office, Level 1 – 28 Jonson St, Byron Bay Tickets: $115 / $95 Members or students
About the Presenter
Aidan Ricketts is a law academic and author, having published The Activists Handbook: A Step by Step guide to Participatory Democracy in London in 2012. Aidan has provided social change training for numerous organisations throughout Australia, most notably working with Lock the Gate and Gasfield Free Northern Rivers in connection with the historic Bentley blockade in Northern NSW.